Property Care Association digital media course by Jane Shepherd PR

Last week I was down in Huntingdon for the PCA’s newest training workshop.  Not damp, woodworm or waterproofing this time, but digital media, which is Jane’s term for what some call Social Media.

Property Care Association digital media course

As a small independent contractor I haven’t the money to spend on such courses and the PCA generously put this on free for members. I keep up to date on preservation issues, but with internet enquires forming a large part of business now, it’s only a fool who ignores this area, so I made time to attend.

Jane came along with her online PR manager Jo Foster. The basics of the world wide web were covered and then attention was given to the the four areas which need consideration:

  1. Customer Communication

  2. Brand Exposure

  3. Traffic to your site

  4. SEO (search engine optimisation).

These were discussed at length with studies on what type of media influences each.


They moved onto the main portals for exposure:

  • Facebook

  • Twitter

  • Flickr

  • Linkedin

  • YouTube

The pros and cons of each were talked about of course, but Shepherd’s have cleverly designed a matrix to cross reference the first four items with each of the portals, colour coded and all……brilliant and so easy to understand. This enables fine tuning of the type of media and hosting, against the goal of traffic generation.

In addition, their was sufficient detail to cover some technical aspects, which are easily missed, like how to fine tune tagging, images, videos and build a large web presence with just a few simple steps.

The course wasn’t that well attended and those who missed out really did just that, I came home full of new ideas and with sufficient printed notes to make a difference on-line.  Delegates included some of the PCA’s little guys like me and bigger players too; I was sat next to Rentokil’s attendee, she’s probably more used to having a high spec firm like Shepherds at her  service..for me though, it was a rare treat.

Overall I was more than impressed and my thanks go to the PCA, Steve Hodgson and Jane Shepherd PR for taking the time to help me and my business in this way.


Bryan Hindle CSRT CSSW


Property Care Association Member- Yorkshire

Copyright © 2010 Preservation Expert. Legal Stuff: All the advice and information in the posts on my blog is made in good faith and is based on my experience and knowledge at the time of writing. However, nobody is infallible and whilst I’m confident that most of what I write about preservation issues is accurate, there’s a good chance there’ll be an error or two somewhere. I do change my mind about stuff, as I gain more experience. In view of this you must make your own decisions on whether to follow any advice I write and think about this; I could be wrong. No responsibility will be accepted by the author for any losses anyone may suffer as a result of any mistake or for the consequence of any action you take as a result of reading this blog. If you do suffer a loss, resulting from anything I’ve written, a verbal heartfelt apology will be your only compensation.